Delhi, India – Emerging from the heart of Delhi, truTRTL Home Appliances Pvt Ltd is rapidly transforming the home and kitchen appliances landscape with its digital-first, efficiency-led, and customer-focused business model. Founded by Mr. Manish Verma and Mr. Naman Jain, the company has quickly grown into one of the promising new-age brands in India’s highly competitive appliance sector.
Built on the foundation of accessibility, innovation, and operational excellence, truTRTL was conceived as a modern solution for evolving Indian households. From compact city apartments to hostel rooms and first homes of young couples, the brand’s product portfolio is designed to meet practical everyday needs while maintaining affordability and safety standards.
The company manufactures and markets a wide range of home and kitchen appliances including air fryers, electric kettles, sandwich makers, ceiling fans, gas stoves, and egg boilers. Unlike many competitors that compete solely on price, truTRTL focuses on creating strong value perception. By optimizing supply chain management and backend efficiencies instead of compromising product quality, the brand ensures customers receive durable, reliable appliances at competitive rates.
A significant driver behind truTRTL’s rapid ascent is its strong online distribution network. The brand has established a robust presence on leading e-commerce and quick-commerce platforms such as Amazon, Zepto, and Blinkit. Through these channels, the company fulfills more than 65,000 orders per month, reflecting strong consumer acceptance and repeat purchase behavior.
One of truTRTL’s most notable milestones has been its performance in the ceiling fan segment. Within just six months of launch in this highly price-sensitive and competitive category, the company scaled to selling 250 units per day. This achievement not only demonstrated the strength of its distribution and marketing capabilities but also validated its product-market fit strategy.
Operational efficiency lies at the core of truTRTL’s growth engine. The company runs on an agile 20–25 day inventory cycle, enabling high inventory churn while maintaining profitability at the unit level. This lean model minimizes working capital pressure and allows faster reinvestment into expansion and innovation. By integrating AI-enabled demand forecasting systems, truTRTL ensures optimized stock planning and reduced supply chain inefficiencies.
Customer engagement is another area where the company distinguishes itself. truTRTL has developed a comprehensive CRM-backed ecosystem that allows it to collect, analyze, and act on consumer feedback swiftly. Multi-channel support across email, website, voice assistance, and WhatsApp ensures customers receive timely resolutions. Faster turnaround times and responsive after-sales service have contributed significantly to the brand maintaining ratings between 4.1 and 4.5 stars across major platforms.
The leadership team believes that listening to customers is the key to long-term sustainability. Feedback is not just collected but systematically implemented into product upgrades and process improvements. This rapid feedback loop allows the company to stay aligned with evolving consumer expectations in a dynamic market environment.
Financially, truTRTL operates with strong fundamentals. The company is already unit-level profitable and has set a clear target of achieving ₹100 crore in topline revenue within the next 24 months. Looking further ahead, the leadership envisions scaling to ₹500 crore within five years through strategic expansion initiatives.
To support this ambitious roadmap, truTRTL is expanding its manufacturing capacity and strengthening supply chain infrastructure. The company is also exploring offline retail presence to complement its online-first approach. Strategic tie-ups with corporate partners and deeper penetration into international markets are currently underway, marking the beginning of its global outreach phase.
India’s home appliance industry continues to witness rapid growth fueled by urbanization, nuclear families, and rising disposable incomes. truTRTL aims to capitalize on these macro trends by combining technology, efficiency, and consumer insight into a scalable business model. Its AI-enabled backend, demand-driven product development, and agile execution strategy position it well for sustained expansion.
As the brand accelerates toward its next growth phase, its commitment remains clear: deliver more value than the customer expects for the price they pay. By aligning operational excellence with a customer-first philosophy, truTRTL Home Appliances Pvt Ltd is steadily carving its place among India’s emerging appliance leaders.
For more details, visit: https://truTRTL.com
Email: info@truTRTL.com
